Resources Center
All the service marketing resources you need, conveniently in one place. Explore our growing library of expert videos, insightful blog posts, and more.
SEO Training – Episode 6: Creating Content Both Humans and AI Love
In this episode, we break down how to create content that does two jobs at the same time: it connects with real customers who are ready to book, and it gets your business surfaced, cited, and recommended by Google and AI tools like ChatGPT and Perplexity.
SEO Training – Episode 5: Website Basics: What To Look For And Why You Should Probably Hire A Pro
Your website is your #1 sales tool and most home service businesses are leaving serious money on the table because theirs isn’t built right. In this episode, we break down everything your website needs to rank on Google, convert visitors into customers, and work for your business around the clock.
SEO Training – Episode 4: Google Business Profile: From Invisible to Unstoppable
Your Google Business Profile is often the very first thing a potential customer sees when they search for your services and most businesses are leaving it half-finished. In this episode, we walk through every single field in your GBP and show you exactly how to optimize it so you start showing up in the map pack and getting more calls every month.
SEO Training – Episode 3: Stop Guessing: Find The Keywords Your Customers Search For
I’m going to show you exactly how to find the real keywords your customers are typing into Google when they need your services. Because if your website is not using the same language your customers are searching, you are invisible.
SEO Training by Spear Crest Digital. Episode 2: How Google, AI Overviews, and Chatbots Actually Work
Welcome to Episode 2! In this episode, I’m pulling back the curtain on how Google, AI Overviews, and chatbots like ChatGPT actually decide who to show and who to recommend. Once you understand what these systems are looking for, SEO stops feeling like magic – it becomes logical and doable.
SEO Training by Spear Crest Digital. Episode 1: What SEO Actually Is.
If you own a dumpster rental or HVAC business and you’ve been confused about SEO, this episode is for you. I’m breaking down what SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) actually mean in plain English – no jargon, no fluff.
Let’s Compound.
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